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“Sustainable is the goal” | USL fills gap in US soccer pyramid with second-tier women’s league

SportBusiness speaks to Betsy Haugh, USL director of women’s soccer operations, about the strategy behind the USL Super League, which is scheduled to debut in 2023 season.

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Football Australia chief exec James Johnson tells SportBusiness about a year of far-reaching reforms to strengthen regulatory and governance structures.
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In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
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