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Charlotte FC takes calculated risk with MGM reality series to increase brand awareness

Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.

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High-profile preseason exhibition race on temporary track expected to serve as template for future races in key overseas markets. Bob Williams reports.

To mark the recent release of the Richard Williams biopic King Richard, UMass's Steve McKelvey and Stephanie Ann take a look through the archives Mark H. McCormack Department of Sport Management to tell the story of the Williams Sisters' history with Coca-Cola and a commercial relationship that never quite got off the ground.

Over 400,000 German viewers of the first Der Klassiker of the 2021-22 season chose to watch the game using non-traditional feeds, innovations created thanks to the Bundesliga's 'glass-to-glass' strategy. Adam Nelson speaks to DFL stakeholders about how new broadcasting initiatives are helping to boost the league's engagement and revenues.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Carsten Koerl, Sportradar global chief executive. Fisher and Russo also discuss the demise of the split-season plan advocated by Major League Baseball’s Tampa Bay Rays, new funding rounds for non-fungible token (NFT) companies Autograph and Animoca Brands, historic investment into the Premier Hockey Federation, a large-scale betting pact between Fubo Gaming and two Texas-based pro soccer clubs, and a reimagined model of governance for US college sports.