Marco Brunelli is the founder and director of the MasterSport International Master’s in Strategic Management of Sports Organisations, Events and Facilities, which is based in the Universities of San Marino and Parma. Here, he presents an extract from an article on the underdevelopment of Italian stadium infrastructure and its impact on the wider sports landscape in the country.
Reimagining the financial future of lower-league football
Omar Chaudhuri and Ben Marlow from consultancy firm 21st Club examine the trends driving football’s underlying financial crisis and suggest a new approach and competition format designed to reduce costs and promote sustainability.
Women’s World Cup provides tentpole as Football Australia enters new era
In the first part of a two-part interview, the Australian football federation's commercial head Tom Rischbieth outlines the organisation's plans to capitalise on the upcoming Women's World Cup.
MLS brings in University of South Carolina as new official education partner
Major League Soccer has announced a multiyear partnership with the University of South Carolina, which has been designated an official education partner of MLS
Round-Up: Adidas rebounds in China, Spurs take loan, IWF corruption report, and more
Adidas returned to year-on-year revenue growth in China in May, as sales rebounded quicker than expected after Covid-19 restrictions were lifted
Premier League and Indian Super League renew football development deal
The English Premier League and Indian Super League have signed a 'mutual cooperation agreement' to develop football in India
Borussia Dortmund enters grassroots coaching programme in India
German football club Borussia Dortmund is sending coaches to schools in India under a grassroots football development partnership with sports marketing firm World1 Sports
Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.
Ex-Liverpool CEO Moore sees future of sports broadcasting in Unity’s ‘metaverse’
Peter Moore has spent his career in video games with the likes of Sega and Xbox, and in football as the chief executive of Liverpool FC. His new role at 3D software developer Unity seeks to combine the two worlds, creating virtual recreations of real sporting events to democratise the viewing experience.
Brett Gosper on the NFL’s future plans in Europe
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brett Gosper, National Football League’s head of the United Kingdom and Europe. Eric and Chris also discuss a series of ongoing crises within the National Women’s Soccer League, the National Football League Players Association, and numerous facets of top-tier European football.