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“We exist to make baseball fun” | How MLB can learn from Savannah Bananas

One of the Savannah Bananas' most popular initiatives if lifting up babies in banana costumes in homage to the 'Lion King'. (Credit: Savannah Bananas)

Coastal Plain League team owner Jesse Cole tells SportBusiness how the Bananas' highly imaginative in-game experience has enabled the club to become a social media sensation and a template for MLB to follow.

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In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.

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David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.

Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.