Jonny Murch | How to extract value from new audiences

Jonny Murch, chief executive of the Redtorch digital agency, says international federations and NOCs did well to gain large numbers of new followers during the recent Tokyo 2020 Olympics, but numbers are meaningless unless these audiences can be understood, retained and built upon.

Jonny Murch, chief executive of the Redtorch digital agency, says international federations and NOCs did well to gain large numbers of new followers during the recent Tokyo 2020 Olympics, but numbers are meaningless unless these audiences can be understood, retained and built upon.

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