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World Surf League ready to ride wave of opportunity as surfing makes Olympic debut

Following the Tokyo Olympics, surfing will be held at Teahupoo off the coast of Tahiti in French Polynesia during the Paris 2024 Games (Credit: Getty Images)

In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, WSL chief executive Erik Logan tells SportBusiness how the organization will aim to capitalize on surfing's rare moment in the global spotlight.

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