Multiple factors have hindered the development of a competitive market for European stadium naming rights over the last 18 months, but experts believe there is still scope for growth in the sector.
Paramount+ deal underpins Football Australia commercial confidence
In the second part of a two-part interview, the Football Australia commercial head Tom Rischbieth and comms head Peter Filopoulos discuss the landmark domestic media-rights deal with 10 ViacomCBS and the fed's global outlook.
Exclusive | Jorge Mendes: Why agents are ‘an essential part of football’s market dynamics’
SportBusiness speaks to Jorge Mendes about his role as a football agent and how it has developed.
Race on to secure Champions League crypto rights, including regional sponsorship
Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…
Real Madrid agrees global sponsorship deal with US healthcare brand Abbott
Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott
EXCLUSIVE: Uefa club competitions RFP allows 6-season bids; ‘encourages’ minimum guarantees
Uefa has sent a request for proposals document (RFP) to companies interested in selling commercial rights to its club competitions, encouraging potential bidders to “consider structures with minimum guarantees” and allowing bids across six seasons.
Fifa issues warning over future gaming, esports model amid stalled EA talks
Fifa has warned that it will “adopt a new commercial positioning in gaming and esports” in the wake of thus far unsuccessful renewal negotiations with incumbent licensing partner EA Sports.
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
CEO Carlos Alimurung says NBA-quality storytelling is the goal
MMA offshoot aims to tap experience of 'big brother'
Gaming trends starting in Asia predicted to sweep globe
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Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.