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Kenny Gersh on MLB’s intersection with NFTs and legal sports betting

The latest episode of the SportBusiness Finance Weekly podcast features an interview with Kenny Gersh, Major League Baseball executive vice president of business development. With MLB since 2006, Gersh has been the league’s primary figure in forging its legal betting strategy and has led the creation of a wide range of partnerships in the fast-growing space, including ones with BetMGM, DraftKings, FanDuel, and Caesars Entertainment, among many others. 

More recently, Gersh has also been a key figure in MLB’s emerging strategy in non-fungible tokens (NFTs) that has recently seen releases in partnership with the newly formed Candy Digital and longtime trading card partner Topps.

US Editor Eric Fisher and Fifth Generation Sports’ Chris Russo, podcast co-hosts, also discuss the recent earnings report from Endeavor and the company’s major new hospitality deal with the International Olympic Committee, the return of the United States Football League, and a significant funding round for the Premier Lacrosse League.

Prior episodes of SportBusiness Finance Weekly can be found here.

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