SportBusiness opens Middle East office in Dubai

SportBusiness Group, the leading provider of data, analysis, news and insight to the sports industry, has announced the next stage in its global expansion with the opening of an office in Dubai.​

The new office will be the headquarters for the company’s operations in the Middle East, driving local news and feature coverage in this all-important market. The company will also leverage its historic capabilities to embark on bespoke projects and consulting support with local governing bodies, federations, government organisations and universities in the region.​

Nicola Antognetti, who has had a presence in the sports marketing industry for more than 20 years, has been appointed managing director of the new operation.​

SportBusiness has served the international sports sector since its launch in London in 1996. The Dubai office becomes the fourth international hub to be launched by the company in the space of three years, following the opening of a US office in 2018 and an Asia office in 2019.​

Roberto Dalmiglio, chief executive officer of the SportBusiness Group, said: “The geographic expansion of SportBusiness has corresponded with an expansion in our client portfolio and an expansion in the number of services we can provide to our customers.​

“The opening of SportBusiness Middle East comes at a perfect time and positions us to better support local clients with our market-leading intelligence.”​

SportBusiness Group – controlled by Riccardo Silva and Marco Auletta – is a part of the Silva International Investments portfolio which invests in businesses across global sectors including media, sport, entertainment, art and real estate.​

The Dubai hub builds on Silva International’s existing footprint in the region. The Globe Soccer Awards, which celebrate excellence in football and are held annually in Dubai, also sit in Silva International’s investment portfolio.​

Chairman of SBG Marco Auletta said: “The opening of our Dubai office is further evidence that the SportBusiness Group is a truly international business, providing expert, on-the-ground reporting and services in all of the major international sports markets. We want SportBusiness Middle East to become as indispensable to readers in the region as our European, US and Asian operations are in their own respective markets.”

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