HomeSponsorship & MarketingFootballItaly Coppa Italia sponsorship provides “pilot project” for Lega Serie A’s NFT push

Coppa Italia trophy (Photo by Nicolò Campo/LightRocket via Getty Images)

Lega Serie A has become the first major football league to take a step into the rapidly-growing NFT market. It hopes to utilise its deal with for the 2021 Coppa Italia final as a case study to convince its clubs to collectivise rights around NFTs, allowing for a longer term sponsorship agreement with the brand.

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