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Webinar replay | Harnessing the power of user-generated content

How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.

How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.

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