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The Athletic seeks new markets for football and US sports coverage 

Journalists in the stands during the Premier League match between Newcastle United and Sheffield United at St. James Park on June 21, 2020 in Newcastle upon Tyne, England. (Photo by Laurence Griffiths/Getty Images)

Subscription sports journalism service The Athletic will launch in a number of new markets this year. Experienced sports media executives Simon Greenberg and Alex Peebles are leading the expansion and discussed the plans and strategy with SportBusiness.