The world's third-most valuable esports organisation, Team Liquid, is looking to harness its global fanbase through the development of a new virtual stadium concept.
Adidas dips a toe into esports with effervescent ‘ocelote’ as its guiding star
Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
ESPORTS | The role of publishers in esports
To understand esports, you must understand what role games publishers - the companies that create and sell games - play in the sector.
Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Amazon Prime added to eSports1 distribution in Germany, Austria
German sports broadcaster Sport1 has reached an agreement for subscription streaming service Amazon Prime Video to carry its eSports1 channel in Germany and Austria
TV2 Denmark retains Blast Premier rights for 2021 season
TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has retained exclusive rights to the 2021 season of esports’ Blast Premier series.
Mediapro and LVP take esports model to Portugal
The Mediapro agency and production group is to handle the broadcast production of the third season of the eLiga Portugal, the esports league set up by the organising body of Portugal's Primeira Liga and…