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Korean baseball club sale raises questions over traditional company patronage model

KBO League game between Hanwha Eagles and SK Wyverns at the Incheon SK Happy Dream Park on May 29, 2020 in Incheon, South Korea. (Photo by Chung Sung-Jun/Getty Images)

SportBusiness looks at the sale of Korean KBO baseball league club SK Wyverns by telco SK Telecom to the retail group Shinsegae, and why this appears to be a departure from the usual protocol in the Korean world of company-owned professional sports teams.

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