Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
City Football Group names Club Bolívar as first ‘partner club’
City Football Group has announced a tie-up with Bolivia’s most successful domestic team, Club Bolívar, making the side its first ever partner club.
Sponsorship Works 2016 | Partner Sponsorship Case Study | Superbest Power and Football Malaysia
The Malaysia FA Cup (Piala FA Malaysia) is a national knock–out football competition organised by the Football Malaysia Limited Liability Partnership with supervisional help from the Football Association of Malaysia.
Chiliz adds Bologna to Serie A set
Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Bids across eight categories invited for Uefa national team and ‘Euro-only’ packages
European football’s governing body Uefa has invited interested parties to bid for its national team and “Euro only” sponsorship packages across eight categories spanning the 2022 to 2028 cycle.
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Expo 2020 Dubai builds on football presence with Arsenal deal
Arsenal has become the latest high-profile football club to sign a sponsorship agreement with Expo 2020 Dubai
Premier League clubs vote to prevent owner-funded sponsorships at Newcastle
English Premier League clubs have taken pre-emptive action against Newcastle United to stop the club from sourcing lucrative sponsorship deals linked to the new Saudi ownership
Machine learning: What should a sports AI project look like?
A panel of AI experts attempted to demystify machine learning at a recent session of the ‘Access Innovation’ coaching series. Rebecca Hopkins summarises the takeaways from the event.
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.