Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
City Football Group names Club Bolívar as first ‘partner club’
City Football Group has announced a tie-up with Bolivia’s most successful domestic team, Club Bolívar, making the side its first ever partner club.
Webinar replay | The opportunities for private equity in European football
Private equity houses have been examining a host of league investment opportunities across European football with Serie A, Bundesliga and La Liga all reported to be examining the idea of selling stakes…
Eleven’s MyCujoo in the market for head of sponsorship
MyCujoo, the football streaming platform now under the ownership of Eleven, is recruiting for a head of sponsorship
Investindustrial ‘makes €200m offer’ for Barça Corporate stake
European investment group Investindustrial has made a €200m ($239.7
AC Milan’s Stylsvig sees positive signs in sponsorship market after BMW deal
Last month’s deal with BMW has grown AC Milan’s Premium Partner tier to four brands – a doubling since the end of last season, with EA Sports having signed in August ahead of the start of the 2020-21 seaso…
Hyperice gains NWSL integration with OL Reign partnership
Hyperice, the increasingly prominent recovery and performance technology company, has gained further integration within professional soccer by announcing a multiyear partnership with National Women's Soccer…
Executive Insights | Media-rights acquisition in the USA
The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …
McConaughey’s star power helps Austin FC make immediate MLS splash
MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.
Investment in digital gaming helps FIS weather Covid storm
Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.
Cause for optimism in event sector as hosts begin planning for spectators
A new survey says a large proportion of event hosts are planning for spectators to return to stadiums and have not postponed any events beyond September 2021. But will the event bidding sector be the same after the pandemic?