HomeSponsorship & MarketingFootballUnited Kingdom

Football Association’s Swarbrick looks for silver lining in “tough” 2021

Photo of Kathryn Swarbrick courtesy of The FA

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.

Most recent

The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …

MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.

Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.

A new survey says a large proportion of event hosts are planning for spectators to return to stadiums and have not postponed any events beyond September 2021. But will the event bidding sector be the same after the pandemic?