Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
New Orleans uses Sugar Bowl to bring College Football Playoff title game to city
College football's showpiece event is often a loss-making venture for its hosts but the generosity of the Sugar Bowl has brought this year's game to the Mercedes-Benz Superdome.
Super Bowl | How Courtyard and USAA are activating around the NFL game
As the NFL championship game on February 5 nears, Barry Wilner takes a look at how brands are planning to activate around Super Bowl LI.
Sport1 expands rights deal with Germany’s American football league
German sports broadcaster Sport1 has extended and expanded an agreement with the German Football League (GFL) and will cover up to 15 games from the American football competition in 2021
Former ProSiebenSat.1 executive Karajica launches European League of Football
SEH Sports & Entertainment Holding, the company set up by former ProSiebenSat
Fox Sports strikes multiyear media rights deal with The Spring League
US network Fox Sports has signed a multiyear media-rights deal with professional developmental American football league The Spring League
NFL Network, NFL RedZone get carriage on YouTube TV
NFL Media properties broaden distribution through prominent OTT service
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.