Chris and Angie Long tell SportBusiness about the opportunities and challenges of acquiring an NWSL expansion team in Kansas City just six months prior to the 2021 season.
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Becoming an Ultimate Sports City – Legacy | Case studies – Cape Town
Cape Town was ranked fourth in the 2014 Ultimate Sports Cities rankings in the category of Legacy. The city approaches legacy in a way that contributes to two main pillars of the city’s 2012-2017 Integrated Development Plan: "Opportunity City" and "Inclusive City". Both pillars incorporate several criteria for events.
Time to monetise | The football clubs turning Chinese engagement into revenues
Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.
Montreal Impact rebrands as Club de Foot Montréal
Major League Soccer team Montreal Impact has unveiled a major identity refresh, in which the club has been renamed Club de Foot Montréal, or CF Montréal for short.
NWSL announces Sacramento expansion team for 2022 season
The National Women's Soccer League has officially announced that an expansion team from Sacramento, California, will join the league for the 2022 season
Parlow Cone to run unopposed in US Soccer presidential election
Cindy Parlow Cone is the only candidate to become the next United States Soccer Federation president and will run unopposed in the upcoming virtual election on February 27.
Ahmad ruled ineligible for re-election as CAF president
The Confederation of African Football (CAF) has approved the candidatures of two officials for the presidency, with incumbent Ahmad deemed ineligible, and further checks required on two applicants
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.