Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
US sports industry looks to retool executive search, vetting in wake of Porter, Callaway incidents
After multiple American sports industry leadership figures were found to have sent inappropriate text messages, properties and executive search firms see the need to heighten executive screening processes. US Editor Eric Fisher reports.
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher
IOC TOP sponsor Atos signs Paris 2024 domestic cybersecurity deal
Olympic TOP sponsor Atos has signed with the Paris 2024 Organising Committee for the Olympic and Paralympic Games as the exclusive Official Cybersecurity Services and Operations Supporter for the event
AOC records A$900,000 deficit as Covid hits, but sponsorship revenue stable
The Australian Olympic Committee recorded a deficit of A$900,000 ($697,000/ €581,000) after the Covid-19 pandemic forced the delay of the Tokyo 2020 Olympic Games.
Brazilian, South African NOCs announce new sponsorships 100 days before Tokyo
The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
Cisco signs as domestic sponsor of Paris 2024 in expanded role
The Paris 2024 organising committee for the Olympic and Paralympic Games has signed technology company Cisco as a second-tier domestic sponsor to provide secure connectivity infrastructure
Executive Insights | Media-rights acquisition in the USA
The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …
McConaughey’s star power helps Austin FC make immediate MLS splash
MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.
Investment in digital gaming helps FIS weather Covid storm
Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.
Cause for optimism in event sector as hosts begin planning for spectators
A new survey says a large proportion of event hosts are planning for spectators to return to stadiums and have not postponed any events beyond September 2021. But will the event bidding sector be the same after the pandemic?