Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
Our latest on Covid-19
Blue Jays could start 2021 MLB season in Tampa area
Major League Baseball's Toronto Blue Jays could be forced to start their 2021 campaign in the Tampa area due to ongoing travel restrictions between the United States and Canada in the wake of the Covid-19…
New F1 chief Domenicali: We’ll weigh up ‘rotation’ policy for calendar
Formula 1 could employ a “rotation” policy when it comes to drawing up future calendars, according to the motor-racing championship’s newly-installed chief executive and president Stefano Domenicali.
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Rebates, renegotiations and non-live content | The year in sports media
Soccer remained the world's most valuable sport
Baseball saw 39
Youth sports in US look for reinvention, industry unity
LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The second of a two-part series.
Round-Up: 191 WA road races in 2021, Osaka signs with TAG Heuer, CA thanks India, and more
World Athletics unveiled a 191-race calendar across 49 countries for its 2021 Label Road Race series, beginning with the Osaka Women’s Marathon in Japan on January 31 - World Athletics
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Irish sponsorship market expected to grow in 2021 after 24-per-cent drop
Marketing and sponsorship agency Onside has published its annual Irish Sponsorship Industry Survey report, which indicates 2020 saw the Irish sponsorship market shrink by €54m ($65.5
Round-Up: Fifa opens CWC ticket sales, Indonesian Liga 1 decision today, Chinese tennis warns players against travel, and more
Fifa is offering Visa credit card holders in Qatar access to a special presale of Club World Cup tickets, for the competition that starts on February 4
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
Jason Siegel | 48-team Fifa World Cup raises the stakes for 2026 host cities
Jason Siegel, president and chief executive of Greater Orlando Sports Commission, argues that the city’s experience in staging closed-door NBA and MLS games puts it in a strong position to host matches at the 2026 Fifa World Cup
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.