Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
FTX thrusts itself into the mainstream with series of sports sponsorship deals
Cryptocurrency exchange has significantly increased its brand awareness in past six months after spending hundreds of millions of dollars on commercial partnerships with an array of sports organizations and athletes. Bob Williams reports.
US sports industry looks to retool executive search, vetting in wake of Porter, Callaway incidents
After multiple American sports industry leadership figures were found to have sent inappropriate text messages, properties and executive search firms see the need to heighten executive screening processes. US Editor Eric Fisher reports.
Barranquilla lands 2027 Pan American Games, Mitsubishi to sponsor 2023 edition
Barranquilla has been appointed as the host city of the 2027 Pan American Games, marking the second time that Colombia will stage the multi-sport event
Chinese National Games secures 107 sponsors
The 14th National Games of the People's Republic of China, which takes place in Shaanxi in September, has announced a sponsorship roster containing 107 partners
Birmingham 2022 teams up with Canon for imaging solutions
The organisers of the Birmingham 2022 Commonwealth Games have signed global imaging technology provider Canon as a sponsor of the event.
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Relo Metrics engages with Meshh for in-venue sponsorship analytics
Relo Metrics, the AI-powered sponsorship analytics platform, has signed an exclusive agreement with spatial intelligence company Meshh to offer insights on how audiences engage with in-venue sponsorship…
Francini: PE poses threat to agencies, but it won’t make them irrelevant
Ioris Francini, the former co-president of WME IMG, current chairman of IMG Media and now specialist commercial advisor to the sports industry, gives his take on the shifting dynamics in rights brokerage and distribution and the spate of private equity deals sweeping through sport. Ben Cronin reports.
Jaguars look to use Lawrence effect to transform fortunes on and off field
Thanks to the arrival of superstar quarterback Trevor Lawrence and the approval of a $120m football performance center, there is a renewed sense of excitement and optimism surrounding the Jacksonville Jaguars, as team president Mark Lamping tells SportBusiness.
Mediapro fights back after Ligue 1, Serie A setbacks and Covid
In his first major interview since the collapse of the media rights deals for France’s Ligue 1 and Italy’s Serie A, Mediapro founder Jaume Roures strongly defends the company’s approach in both markets and insists that neither deal fell through on concerns about Mediapro guarantees.
Sportradar looks ahead to accelerating future despite rocky IPO day
Shares in global sports data provider Sportradar fell more than 7 per cent in their first day of trading in the United States. But company officials remain resolute in their long-term growth prospects. US editor Eric Fisher reports.