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Kevin Roberts, by the people who knew him

SportBusiness announced the sad news yesterday that our founder and group editorial director Kevin Roberts passed away suddenly on Wednesday. Since we made the announcement, we have been overwhelmed with kind messages from those who knew and worked with him. Here we share some of their memories of one of the industry's true characters.

Richard Gillis, owner, Unofficial Partner; editor, SportBusiness, 2000-2004

"Don’t take it too seriously."

That was an early piece of Roberts advice and I quickly got what he meant. He understood the game being played, the levers being pulled. He revelled in the humdrum, often deeply silly reality that lurks just below the grand sounding ‘business of sport’.

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