At extremely short notice, MLS moved its Western Conference Semifinal game between Sporting Kansas City and Minnesota United back a day to gain coverage on the main Fox network. League executive Seth Bacon tells Bob Williams how the switch happened.
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Nashville SC eager to make up for lost time in MLS after overcoming stadium setback
Bob Williams takes a look at the developments in Nashville since the city was awarded a Major League Soccer expansion team in December 2017, and the challenges faced during this period.
Stevenage FC tries to build on the success of innovative Burger King gaming partnership
Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.
Globo and Fifa ‘to hold clear the air talks’
Brazilian media group Globo is reported to have arranged to meet a delegation from world football’s governing body Fifa to clear the air between the two parties after their relationship has become strained i…
Telecel offers over $12m per season for Bolivian domestic football rights
The Bolivian Football Federation (FBF) has announced that telco Telecel submitted the highest bid in the most recent tender for media rights to Bolivian club football, bidding over $12m (€9.9m) per season.
StarTimes picks up CHAN rights, Morocco to host Women’s Afcon
Pay-television broadcaster StarTimes has acquired rights in sub-Saharan Africa to the African Nations Championship (CHAN) national team football tournament
Emtek renews Uefa club competition rights in Indonesia
Indonesian media group Emtek has renewed its rights for Uefa club competitions for the next three-year cycle, 2021-22 to 2023-24
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.