The IOC recently declared 85 per cent of the recommendations laid out in Agenda 2020 have been achieved. Ben Cronin asks if the programme has succeeded in its core objective of controlling the cost of the Olympics
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Ben Cronin | Airbnb deal demonstrates soft power of the Olympics
Ben Cronin, SportBusiness Europe editor, takes a closer look at the IOC's recent acquisition of global accommodation marketplace, Airbnb. as one of its TOP sponsors.
Rebecca Hopkins | The technology that came to the fore in 2020
Rebecca Hopkins, CEO of The STA Group and partner in Sightline Ventures, reflects on the way sport has relied on technology during the Covid-19 pandemic and asks which adaptations are here to stay.
Round-Up: 47 Australian Open players quarantined, RA proposes ‘mini World Cup’, Genius revenues increase, and more
Forty-seven tennis players that arrived in Australia for the upcoming Australian Open grand slam have been placed under a quarantine that prevents them from practicing, due after fellow passengers on their…
Round-Up: Suning in talks over Inter stake, Adidas launches CNY kits, Thai Open ‘safe to proceed’, and more
Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA
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Study: 49% of 2020 World Championships, multi-sports games cancelled
Just under half of all major World Championships and multi-sport games that were scheduled to take place in 2020 were cancelled as a result of the Covid-19 pandemic, according to a new event hosting study
Round-Up: Extreme E delayed, Saigon FC’s Japanese sponsor windfall, CSL clubs renamed, and more
The new Extreme E off-road all-electric series has pushed back its opening race in Saudi Arabia from March to April due to the Covid-19 pandemic - CNA/Reuters
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.