Brentford FC’s plans to open a brand new 17,250-capacity stadium this autumn have been thwarted by the Covid pandemic. Chief executive Jon Varney describes how the club is coping with the lockdown and its plans to compete on a more even commercial footing in the English Championship.
Reimagining the financial future of lower-league football
Omar Chaudhuri and Ben Marlow from consultancy firm 21st Club examine the trends driving football’s underlying financial crisis and suggest a new approach and competition format designed to reduce costs and promote sustainability.
Norwich City’s financial model provides stability despite Premier League relegation
Ben Kensell, chief operating officer at Norwich City, tells Adam Nelson about how the commercial structure he has put in place offers the club a platform to bounce straight back after its relegation from the Premier League.
FA cleans up with Dettol across elite and grassroots properties
Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties.
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Timbers, Thorns secure TikTok as sleeve sponsors in multiyear partnership
TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns
Schalke’s Umbro deal to end early after ‘expectations not met’
Bundesliga club FC Schalke 04’s kit supply contract with UK-based sportswear firm Umbro is set to be curtailed at the end of the 2021-22 season.
Sportfive eyes up European tournaments as part of ‘global golf strategy’
The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…