Venue rivalry emerges as New York looks beyond Covid-19

Photographer: Michael Nagle/Bloomberg via Getty Images.

Bradley Rial takes a look towards the future of event hosting in New York, one of the hardest-hit areas in the US during the Covid-19 pandemic.

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Battling away in the lower reaches of English football's fourth tier, Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. Fast forward 18 months and a marketing campaign focused on EA Sports FIFA series has propelled the club's popularity with gamers and prompted it to become the first English football club to launch its own live esports platform. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.

Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team” M

Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.