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Bayern’s ‘lighthouse’ Super Cup spectator study gives hope to Bundesliga

Bayern Munich celebrate wining the Uefa Super Cup in front of a limited number of fans.(Photo by TIBOR ILLYES/POOL/AFP via Getty Images).

The company behind a pilot study that tested 315 Bayern Munich fans for Covid-19 ahead of last month's Uefa Super Cup match believes it is possible to create rapid and safe testing programmes that will allow more spectators to attend live sports events. Ben Cronin reports.

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How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Abbott, Major League Soccer president and deputy commissioner. Eric and Chris also discuss National Football League’s recent trio of official sports betting partnerships, the developing effort of former Major League Baseball superstar Alex Rodriguez to buy the National Basketball Association’s Minnesota Timberwolves, TrillerNet’s acquisition of combat sports-focused media company FITE, and rising tension between US media networks and Nielsen Media Research.

The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …

MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.