Welsh Rugby Union's recently signed kit supply deal with Macron is more lucrative than the previous agreement with Under Armour and provides a timely boost to the country's community clubs
CVC will instil more collective mindset in Six Nations, says deal advisor
CVC's £365m investment to acquire a 14.3 per-cent stake in the Six Nations rugby championship will encourage the six unions to think more collectively and instil a more professional approach in rugby union according to sources familiar with the deal. Ben Cronin reports.
O2, Allianz among the highlights as RFU maintains deal flow even as lockdowns bites
Rugby Football Union chief commercial and marketing officer Simon Massie-Taylor explains how the organisation has kept sponsorship deals flowing, even while fans have been locked out of England international games. Matthew Williams reports.
Saracens marks first English rugby union deal for Castore
English rugby union club Saracens has finalised its kit supply deal with UK-based sportswear brand Castore
Stone and Wood replaces Yenda as Rugby Australia beer sponsor
Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.
Wasps extends with Dell Technologies, signs up The Wigley Group
Wasps' rugby union and netball clubs have signed an extension to the teams' sponsorship contract with Dell Technologies
Lions fly into South Africa tour with British Airways deal
The British & Irish Lions and South Africa Rugby have announced British Airways as the latest sponsor for the 2021 Lions tour under their joint commercial offering
Murray Barnett | How to make the right decisions when going ‘over the top’
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of new OTT consultancy D2CSport, says sports rights-holders needs to be wary of getting the wrong advice when developing a streaming service
USA Rugby ‘cautiously optimistic’ after forging ahead with Rugby World Cup bid
USA Rugby has a new-found spring in its step after being formally accepted as a candidate to host the 2029 women’s Rugby World Cup and men’s event in 2027 or 2031. Bob Williams reports on the Union's bid process.
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports