Three leading brands from The Olympic Partner Programme have described the challenges they have faced as a consequence of the postponement of the Tokyo 2020 Olympics and how they have adapted their activation plans. Ben Cronin reports.
Our latest on Covid-19
Women’s World Team Squash Championship cancelled due to Covid upsurge in Malaysia
The 2020 Women’s World Team Squash Championship in Kuala Lumpur has been cancelled after the city was placed in lockdown to control the spread of the Covid-19 virus.
Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
Coca-Cola’s Ricardo Fort: Tokyo Olympics next year set to be “great sign of the recovery of the world”
Ricardo Fort, who as Coca-Cola vice-president of global sports partnerships oversees one of the largest sports sponsorship portfolios in the entire world, discusses the impact of the Covid-19 pandemic and the prospects of recovery.
Round-Up: Tokyo test events in May, NRL to request vaccine priority, Osaka signs with Workday, and more
Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …
Telecom Italia grows Brazilian presence with local Olympic Committee deal
The Brazilian Olympic Committee (COB) has signed up the Brazilian arm of telco Telecom Italia (TIM) as a sponsor
Round-Up: Impey to leave NZR, ‘no plan B’ for Tokyo, India tour beats Fox records, and more
New Zealand Rugby chairman Brent Impey said he will leave his role "in the coming months"
Round-Up: 191 WA road races in 2021, Osaka signs with TAG Heuer, CA thanks India, and more
World Athletics unveiled a 191-race calendar across 49 countries for its 2021 Label Road Race series, beginning with the Osaka Women’s Marathon in Japan on January 31 - World Athletics
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New York sees big potential in online sports betting, but operating model unclear
New York, America's fourth most populous state and home to its largest media market, is on the cusp of legalizing online sports betting. But there remains significant political disagreement about the operating model in which it would happen. US Editor Eric Fisher explores the potential and pitfalls of opening up the Empire State to mobile sportsbooks.
India’s Asian Cup bid signals burgeoning ambition to be a sporting power
All India Football Federation president Praful Patel says hosting the 2027 Asian Cup will hasten India's big ambitions in football and sport more generally.
International Women’s Cup unveils plan to become direct rival to Relevent’s Women’s ICC
SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.