Matthew Glendinning explores how NBA licensing revenues have fared during the Covid-19 pandemic, with the basketball league taking many positives from e-commerce and esports
NBA leverages Microsoft partnership to virtually bring fans courtside in Orlando
The National Basketball Association has unveiled a series of in-venue and broadcast initiatives for the resumption of the 2019-20 season in Orlando, Florida, which are designed to enhance the experience…
“It’s like having a Summer Olympics” | Orlando prepares for the arrival of NBA and MLS
Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports
NBA plans to open six new NBA Stores in Brazil
League looks to ramp up its retail presence in South American country
Fung Group men’s care products strikes NBA China licensing deal
NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate
Cryptocurrency platform Bitci’s sport sponsorship track record key to Fiba deal
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Sorare’s Nicolas Julia and Ryan Spoon on advancing the market for NFTs
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sorare chief executive and co-founder Nicolas Julia and chief operating officer Ryan Spoon. Fisher and Russo also discuss the record-setting naming rights agreement in Los Angeles, California, between Anschutz Entertainment Group and cryptocurrency company Crypto.com, global sports data company Sportradar’s large-scale contract renewal with the National Basketball Association, and Fenway Sports Group’s advancing efforts to purchase the National Hockey League’s Pittsburgh Penguins.
“Right time, place and approach” | Detroit City FC caps remarkable rise with move to USL
Detroit City FC co-owner and chief executive Sean Mann speaks to SportBusiness about the club's rapid rise up the US soccer pyramid and plans for the future in the USL. Bob Williams reports.