HomeTechnologyBaseballUSA
Premium

MLB looks to get aggressive with virtual advertising

Virtual signage appearing in the seats behind home plate at Yankee Stadium during a recent exhibition game. (YES Network)

Faced with the loss of nearly two-thirds of the regular season due to the Covid-19 pandemic, MLB and its clubs are significantly expanding the frequency and locations for virtual advertising this season.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Baseball
Events

The United States' neighbor to the south is being increasingly viewed by Major League Baseball as a viable location for both regular-season games and perhaps an expansion franchise
Premium
Baseball
Business

Ongoing talks potentially present some of the largest organizational changes ever in baseball player development
Premium

Related News

Baseball
Sponsorship & Marketing

Major League Baseball's Arizona Diamondbacks have named Talking Stick Resort and Casino Arizona as the team's official casino and resort partners following an agreement with the Salt River Pima-Maricopa…
Baseball
Fan Engagement

Pact is the first outside of soccer for fast-growing NFT platform
Baseball
Sponsorship & Marketing

Casino and sportsbook operator looks to expand presence in Illinois
Baseball
Sponsorship & Marketing

Prominent sportsbook adds betting category to its pact with MLB club

Most recent

Football
Governance

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium
Multiple Sports

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
Premium