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McLaren hires Veloce to ensure gaming arm is more than just marketing for ‘real’ motorsport

Callum McCarthy looks at Formula 1 team McLaren's recent tie-ups within sim racing and esports, and how this reflects on real-life operations

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Following his successes streaming sim-racing during lockdown, McLaren F1 driver Lando Norris felt compelled to set up an esports team. But a conversation with gaming content company, Veloce Esports, persuaded him to set up a content collective instead. Callum McCarthy reports.
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