Callum McCarthy looks at Formula 1 team McLaren's recent tie-ups within sim racing and esports, and how this reflects on real-life operations
McLaren F1 driver Norris carves path for young, entrepreneurial athletes with gaming brand
Following his successes streaming sim-racing during lockdown, McLaren F1 driver Lando Norris felt compelled to set up an esports team. But a conversation with gaming content company, Veloce Esports, persuaded him to set up a content collective instead. Callum McCarthy reports.
McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
Formula 1 Esports Series breaks viewing records
Last year’s Covid-19-disrupted F1 season led to a record number of fans tuning in to the F1 virtual action for their racing fix.
A total of 11.4
Formula E launches new esports competition
The Formula E electric car-racing series has launched a new esports competition, which will begin later this month and culminate in a grand final event in March
Formula E not ruling out Tesla joining in future
There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Formula 1 launches mobile esports competition
Formula 1 has launched a global esports competition based on the F1 Mobile Racing game.
The competition is open to anyone who downloads the free game which is played on mobile devices
FC Cincinnati hails TQL Stadium as ‘the next jewel in the crown of Queen City’
FC Cincinnati will begin the next major stage of its rapid growth trajectory this weekend when the club stages its first game at the state-of-the-art $250m, 26,000-capacity TQL Stadium. Club president Jeff Berding speaks to Bob Williams about the project.
Georgiou: Electric GT strategy demonstrates value of Discovery+
Andrew Georgiou, president of Discovery-owned broadcaster Eurosport, tells Adam Nelson about the company's investment in the FIA Electric GT Championship series and describes how the launch of Discovery+ earlier this year has given the company a platform to "connect all the different stories we're telling."
Patrick Keane on the Action Network’s expanding ambitions
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Keane, chief executive of the Action Network, which just completed a major deal in which it will be acquired by Danish sports betting media group Better Collective. Eric and Chris also discuss Verizon’s deal to sell its digital media assets to Apollo Global Management, Genius Sports’ furious run of dealmaking that includes a $200m agreement to acquire data tracking and visualization company Second Spectrum, new Covid-19 protocols in New York state that allow normal seating at outdoor stadiums for vaccinated fans, and recent turmoil surrounding the National Hockey League’s New York Rangers.
Sinclair heightens push for regional direct-to-consumer offering
Facing rising pressures both financially and from distributors, Sinclair Broadcast Group is accelerating its efforts to introduce a direct-to-consumer offering early next year for its regional sports content. US Editor Eric Fisher reports.