The Australian Football League is using Melbourne's Marvel Stadium to help secure its fiscal future from the effects of the Covid-19 pandemic. Tom King reports.
Our latest on Covid-19
ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
Mixed fortunes for Australian rights-holders amid Covid-19 crisis
The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.
Nostalgia, internet, and investment | How Covid-19 fueled a sports trading card boom
Jason Howarth, Panini America's vice-president of marketing, tells SportBusiness how the industry has looked to capitalize on the rising popularity and value of trading cards
AFL to cut 20 per cent of staff as revenue plunges
The Australian Football League is to cut its workforce by around 20 per cent in a restructure prompted by an expected A$400m ($286m/€243m) loss of income this year due to Covid-19.
Round-Up: AFL and LaLiga resume, Diack trial revelations, IPL hopes, and more
The Australian Football League resumed its 2020 season on Thursday evening, with defending champions Richmond Tigers drawing with Collingwood Magpies during a match played at an empty Melbourne Cricket…
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.