HomeMediaTennisGlobal
Premium

Gaudenzi: “Linear programming wasn’t a good fit for tennis”

In the latest video interview from SportBusiness, ATP chairman, Andrea Gaudenzi, speaks to Europe editor Ben Cronin about plans to resume the international tennis tour in August and his vision to centralise the sport's media rights and data.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Tennis
Business

The ITF has struck a 25-year, $3bn partnership with the Kosmos investment group to replace the Davis Cup with a season-ending, one-week World Cup of Tennis. ITF president David Haggerty and chief operating officer Kelly Fairweather spoke to Ben Cronin about the changes at the recent SportAccord.

Premium
Tennis
Events

With shortened formats of established sports proving to be increasingly popular worldwide, interest in Tie Break Tens, a fresh approach to tennis’ traditional model, is helping to drive new interest.

Premium

Related News

Tennis
Media

Broadcast coverage for the ongoing Billie Jean King Cup Finals in Glasgow will reach a record 196 territories, the most in the 59-year history of the tennis event
Tennis
Media

Tennis Australia has struck a new five-year deal with domestic broadcaster Nine Entertainment, with the agreement providing continued coverage of the Australian Open grand slam tournament on free-to-air…
Tennis
Media

Australian broadcaster Nine Entertainment is reported to have renewed its domestic media rights for the Australian Open tennis Grand Slam in a deal with Tennis Australia
Tennis
Media

UK pay-television broadcaster BT Sport and public-service broadcaster the BBC have acquired domestic rights to the 2022 Billie Jean King Cup Finals being held in Glasgow later this month

Most recent

Cricket
Governance

USA Cricket interim chair Atul Rai tells SportBusiness of his 'shock' at the multitude of problems he encountered when taking over the national governing body this summer.
Premium
Football
Technology

Former American soccer star Eddie Lewis eyes an inflection point for his startup entity TOCA. Shawn Medow reports.
Premium
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Josh Rawitch, president of the National Baseball Hall of Fame. Fisher and Russo also discuss Glazer family’s move to consider selling Premier League giants Manchester United, initial business results from the start of the 2022 men’s Fifa World Cup, Bob Iger’s return to lead the Walt Disney Co. and the impact on ESPN, revived dealmaking in youth sports, and Major League Baseball’s offseason free agency period.
Premium