Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
Our latest on Covid-19
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
NFL fines Titans $350,000 for Covid-19 violations
Penalty follows organization-wide virus outbreak
La Liga to offer tailored advertising to overseas fans
Digital billboard replacement specialist Supponor has extended its deal to bring guaranteed targeted pitch-side advertising to global audiences from some of the key games in football’s Spanish Liga.
Pepsi sponsorship chief Warner says revamped Champions League delivered ‘comparable value’
PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
Turkish Football Federation adds Braun as sponsor
The Turkish Football Federation (TFF) has signed up personal care brand Braun as a sponsor
West Ham signs expanded Bartercard deal
English Premier League club West Ham United has expanded its association with trading platform Bartercard
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
AS Monaco partners with Amazon to launch online store
AS Monaco has announced that it will partner with e-commerce giant Amazon to launch a dedicated online store, the first Ligue 1 side to do so
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.