HomeSponsorship & MarketingFootballGlobal
Premium

Four years on, LaLiga’s international focus is paying off in sponsorship

(Photo by Tim Clayton/Corbis via Getty Images)

Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Football

Digital billboard replacement specialist Supponor has extended its deal to bring guaranteed targeted pitch-side advertising to global audiences from some of the key games in football’s Spanish Liga.

Football
Media

ESPN demonstrates importance of Real Madrid v FC Barcelona clash to network with 20 hours of lead-up content and 30 staff on-site at the Bernabeu, while there will be four watch parties across the United States.
Premium

Related News

Football
Sponsorship & Marketing

Major League Soccer has secured a multiyear partnership with construction equipment manufacturer Caterpillar Inc
Football
Sponsorship & Marketing

English Premier League football club Crystal Palace has signed up online automotive retailer Cinch as its new front-of-shirt sponsor
Football
Sponsorship & Marketing

Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.
Football
Sponsorship & Marketing

Deutsche Telekom’s recent sponsorship renewal with the German Football Federation (DFB) held its value, despite difficult on-pitch and off-pitch conditions for the rights-holder.
Premium

Most recent

Football
Governance

European Club Association chief executive Charlie Marshall looks back on the European Super League plot and explains the club representative body’s role in shaping competition reform through its new joint venture with Uefa. Ben Cronin reports.
Premium
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Irwin Raij and Chuck Baker, newly appointed by prominent international law firm Sidley Austin LLP as partners and co-chairs of the entity’s Entertainment, Sports, and Media industry group. Fisher and Russo also discuss the abrupt departure of Sean Bratches as LIV Golf’s chief commercial officer, the new global media rights agreement between the revived XFL and the Walt Disney Co., the $380m (€360m) investment deal between LaLiga giant Real Madrid and United States-based global investment Sixth Street, Major League Cricket’s securing of $120m in new funding, and ongoing turmoil involving name, image, and likeness rights in US college sports.
Premium
Football
Governance

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium