In part 1 of a three-part interview, Matthew Williams speaks with managing director of women’s cricket at the ECB, Clare Connor, Rajasthan Royals chief operating officer Jake Lush McCrum and Surrey County Cricket Club chief executive officer Richard Gould. Our guests discuss how their organisations have set about dealing with the impact of the Covid-19, how the crisis has prompted greater attention on the social purpose of sport and how this may impact the relationship with sponsors moving forward.
Keep across SportBusiness24 in the coming days for Part 2 which sees the guests debate the notion of IPL investment in The Hundred.