Ricardo Fort, who as Coca-Cola vice-president of global sports partnerships oversees one of the largest sports sponsorship portfolios in the entire world, discusses the impact of the Covid-19 pandemic and the prospects of recovery.
Our latest on Covid-19
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
NFL fines Titans $350,000 for Covid-19 violations
Penalty follows organization-wide virus outbreak
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
Driverless cars and robot helpers | Tokyo looks to Olympics to promote technology and spark event hosting resurgence
Bradley Rial looks at how the 2020 Olympic and Paralympic Games are being used by Tokyo to illustrate the city’s resurgence as an event-hosting destination.
Round-Up: Athletes from heavily-infected countries clear for Olympics, Red Bull sponsors Chinese athletics, and more
IOC president Thomas Bach said athletes will not be stopped from taking part in next year's Olympics because of heavy Covid-19 outbreaks in their home countries - Kyodo News
Denver arena naming rights, LA Rams and Arsenal included in KSE’s Ball Corporation deal
Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US
Beijing 2022 signs up Panpan Foods as latest sponsor
The organising committee for the 2022 Beijing Winter Olympic and Paralympic Games has added Panpan Foods as a sponsor. The brand becomes the 'Official Packaged Snack Foods Sponsor' of both events
Round-Up: China wants football to ‘build bridges’, Zee appoints former BCCI chief Johri, Formula E China race postponed, and more
China wants to use football to unite its nation and to build bridges with countries around the world, Chinese Football Association secretary general Liu Yi said in a rare interview with international media…
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.