Geneva (Switzerland) – 20th May 2020
- 16 celebrities from sport and entertainment compete from home on PES 2020
- All funds raised on behalf of the COVID-19 Solidarity Response Fund for WHO
- 12th, 13th, 14th June, broadcast in over 60 countries and streamed worldwide on YouTube
Solidarity Challenge is a fund-raising initiative created by sports marketing agency, ORSEN SA. ORSEN have partnered with Konami Digital Entertainment B.V. for a knock-out eFootball PES 2020 tournament that will include 16 celebrities from sport and entertainment competing from their homes.
16 celebrity players will be announced over the coming weeks in a pre-tournament global social-media marketing campaign.
With current broadcast agreements covering 60 markets, ORSEN will look for further broadcast and brand partnerships to support the amplification of World Health Organization (WHO) messages and drive donations to the COVID-19 Solidarity Response Fund.
About the COVID-19 Solidarity Response Fund
The COVID-19 Solidarity Response Fund was started by the UN Foundation and Swiss Philanthropy Foundation at the request of WHO. It is the only way for individuals and organizations to directly contribute to WHO’s global effort to defeat COVID-19.
The world has never faced a crisis like COVID-19. The pandemic is impacting communities everywhere. It’s never been more urgent to support the global response, led by WHO.
Donations support WHO’s work, including with partners, to track and understand the spread of the virus; to ensure patients get the care they need and frontline workers get essential supplies and information; and to accelerate research and development of a vaccine and treatments for all who need them.
PR & General Enquiries: firstname.lastname@example.org
Broadcast Enquiries: email@example.com
Sponsorship Enquiries: firstname.lastname@example.org
Excluding event production costs, fees and expenses, all funds raised by the “Solidarity Challenge” by ORSEN will be donated to the UN Foundation’s COVID-19 Solidarity Response Fund for WHO. ORSEN have no interest in, or rights to, any part of the donation amount.