The league makes a historic shift to allow refunds on games lost to Covid-19, creating widespread ripple effects across the industry. US Editor Eric Fisher reports.
Our latest on Covid-19
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Germany and Switzerland reintroduce spectator ban following Covid spike
Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries
Mariners seek to forge new ticketing ground with Flex Membership plan
Major League Baseball’s Seattle Mariners are examining the future of the season ticket, and seeing how they can offer fans more flexible options to watch their team.
The Numbers Game: Big Data and the Business of Sport | Collecting big data – Case study 3: Milwaukee Brewers and internal data
The Milwaukee Brewers are described by Major League Baseball (MLB) as “the model” for the sport’s use of offfield analytics, despite being one of its smaller-market and, in playing terms, less-successful franchises.
MLB introduces expanded integration with Snapchat
Enhanced social media camera features now part of Ballpark app
Baseball and football fans set to return in South Korea
The South Korean government is permitting a limited number of fans back into baseball and football stadiums after social distancing restrictions in the country were lifted
Virus spike hits football and baseball teams in Seoul
K League and KBO teams in Seoul and its conurbation will again play in front of empty grandstands due to a rise in Covid-19 cases in the region
TikTok secures New York Yankees, YES Network partnership
Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher