Mitchell Sports, chief executive of boutique sports advisory firm Tipping Point Sports LLC, examines the key elements of the industry's recovery from the pandemic
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Bruno Marty: Sticking to guiding principles is key to building the post-Covid-19 future
Private Equity firms can partner rather than exclude established agencies
Co-operation not confrontation needed to address liquidity crisis
Singapore focuses on return on investment as city’s Covid-19 recovery plan gathers pace
Singapore’s biggest annual sporting event, the Formula 1 Grand Prix, has become a casualty of the pandemic, but as a regional hub for major sports agencies and with a track record of hosting major events, ‘destination Singapore’ is preparing to welcome back sport with a cost-conscious approach.
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Adidas share price rises amid reports it is ‘lining up’ Reebok sale
German sportswear company Adidas is considering selling its Reebok brand, it has been reported
Quibi folding after just six months of operation
Streaming service quickly fails despite high-profile investors, prominent programming
Round-Up: China wants football to ‘build bridges’, Zee appoints former BCCI chief Johri, Formula E China race postponed, and more
China wants to use football to unite its nation and to build bridges with countries around the world, Chinese Football Association secretary general Liu Yi said in a rare interview with international media…
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.