Covid-19’s brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the wall, the biggest, most innovative and creative can survive and thrive.
Our latest on Covid-19
MLB sets several streaming records in season restart
League generates more live streaming than any other two-week period in its history
Packers to play first two games without fans at Lambeau Field
The National Football League's Green Bay Packers have announced they will play at least their first two home games of the 2020 season without fans at Lambeau Field in the wake of the Covid-19 pandemic
Japanese sport sets out on the long road back
Japan’s biggest domestic sports league, Nippon Professional Baseball, commenced its 2020 season on June 19 following a three-month delay due to Covid-19.
How the AFL used its biggest asset to tackle Covid-19 financial woes
The Australian Football League is using Melbourne's Marvel Stadium to help secure its fiscal future from the effects of the Covid-19 pandemic. Tom King reports.
DraftKings extends its MLB rights in daily fantasy
Company retains ties with its first sports league partner
PLL uses PhotoShelter partnership to boost social media engagement
The Premier Lacrosse League has successfully leveraged its partnership with visual media technology company PhotoShelter to boost its social media engagement at the PLL Championship Series.
NHL to reward followers in China with new engagement program
The NHL wants to enlist fans who will act as content creators and ambassadors for the league as it ramps content to its fans in China
Discovery Q2 international revenues hit by 41-per-cent advertising slump
A dramatic fall in advertising caused by the Covid-19 pandemic led to a 23-per-cent drop in second-quarter revenues at the international division of Discovery, the US-based media group that owns pan-European…
Sport must weather media industry turbulence | APOS media conference takeaways, Part II
Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.
49ers ready to help Leeds United become “more of a global force”
NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.
Brendan Flood | Sport has changed and education is vital to its future
Brendan Flood, chairman of the Global Institute of Sport (GIS), University Campus of Football Business (UCFB) and director at Burnley FC, explains how now, more than ever, the global sports industry must innovate to adapt to the global climate, and how specific knowledge and education is central to that
Pro boxing can learn lessons from Tyson and Triller’s opportunism
The slow-moving, divided nature of top-level professional boxing has left the sport’s highest echelons more vulnerable to the Covid-19 shutdown. Tyson vs. Jones Jr. proves that a little flexibility can go a long way. Callum McCarthy reports.