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The Autograph/Tim’s True Story – Tim Hortons & Hockey Canada

Launched to drive awareness of Canadian coffee chain Tim Horton’s enhanced partnership with Hockey Canada – and generally celebrate the 2019-20 hockey season – the campaign linked the brand to Canadian legend Wayne Gretzky.

Tim Hortons is a major and long-time hockey sponsor: an official partner of the NHL plus Canadian NHL teams the Montreal Canadiens, Toronto Maple Leafs, Calgary Flames, the ancouver Canucks, Ottawa Senators, Edmonton Oilers and the Winnipeg Jets, as well as the Canadian Women’s Hockey League, the Canada Hockey League and the Hockey Hall of Fame and Hockey Canada.

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