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Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
Heineken calls for Uefa to ‘nurture’ sponsors with more free-to-air Champions League coverage
Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
Everton signs latest regional betting deal with i8.Bet
English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia
Premier League considers NFT partnerships, examines club crypto deals
The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles
Liberty takes naming rights to Australia’s A-League Women
Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.
Udinese extends Macron deal as club celebrates 125th anniversary
Italian football club Udinese has extended its kit supply contract with sportswear brand Macron
DAZN’s Diquattro: ‘A physiological adjustment was required in the market’
In an exclusive video interview filmed at The Square, DAZN’s new production facility outside Milan, Veronica Diquattro, the media company's chief revenue officer Europe, talks to SportBusiness about the platform’s first season as the primary broadcaster of the Italian football league, Serie A, and its wider ambitions.
Diquattro: DAZN will not be deflected on path to becoming world’s top sports destination
Technical problems which blighted DAZN’s Serie A coverage earlier this season ‘now resolved’
Rights strategy to stay market-specific, despite global boxing and Women’s Champions League deals
Betti
Stan Chia on Vivid Seats becoming a public company, building its brand
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Stan Chia, Vivid Seats chief executive. Fisher and Russo also discuss NBC Sports’ record-setting rights renewal with the Premier League for the United States, the introduction of a dramatic series of 2022 purse and bonus increases at the PGA tour, further advances in the attempted reboot of the United States Football League, and the pending departure of Major League Soccer president and deputy commissioner Mark Abbott.
Eleven focuses on D2C and ‘locally relevant’ sport in new Asia-Pacific service
Eleven Sports COO Alessandro Tucci on the company's new Asia-Pacific push and how it will differentiate itself from jostling competitors.