Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large
Our latest on Covid-19
Dallas Jackals push back inaugural MLR season to 2022
The Dallas Jackals have pushed back their entry into Major League Rugby from 2021 to 2022 to try to ensure a more successful debut for the club amid the Covid-19 pandemic
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
Masters comeback creates another image of Tiger Woods
Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.
Inauthenticity of ‘The Match’ shows why marketers should leave the Ryder Cup alone
In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
Prominent developers seek to buck golf industry decline with Caribbean project
New project extends Cabot brand name from Canada
Tiger Woods confirms approach by Premier Golf League
Tiger Woods has revealed he has been approached by the organizers of the Premier Golf League, a proposed rival competition to the PGA Tour.
Large-scale study concludes golf has huge distance problem
Multiyear research concludes impacts from increased shot distances cover broad array of economic, environmental, and competitive areas
Zala Springs Golf Resort engages IMG
The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s b…
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.