With top sponsors jumping ship, Football Federation Australia’s new CEO James Johnson faces a tough start to his new role. But there is confidence he has the know-how to turn things around. John Duerden reports.
Our latest on Covid-19
MLS teams could be forced to forfeit playoff games due to Covid outbreaks
Major League Soccer teams who are unable to complete MLS Cup playoff fixtures due to Covid-19 outbreaks could be forced to forfeit their matches
EFL launches fan campaign as iFollow piracy surges during lockdown
The English Football League has said piracy of its iFollow streaming service has surged after it removed restrictions on the number of matches fans could watch on the platform during the Covid-19 pandemic
“Women’s football is about so much more than what happens on the pitch” | Fifa’s Sarai Bareman
SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.
Audio: FIFA World Cup Roundtable
Four leading names from the sports industry met to discuss the commercial health and future direction of the FIFA World Cup. Here are some audio excerpts and vox-pops.
Mastercard extends with Brazilian national football until 2024
Mastercard has renewed its sponsorship contract for Brazil’s national football teams in a four-year extension with the Brazilian Football Confederation (CBF) to 2024.
NWSL brings back Challenge Cup as part of expanded 2021 schedule
The National Women's Soccer League is bringing back the Challenge Cup as part of a revamped schedule for the 2021 season
Roma signs Win365 as regional sponsor in Asia, Dal Pino wants betting ban reversed
Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.
New York City FC, Heineken extend partnership in multiyear deal
Major League Soccer's New York City FC and Dutch brewing company Heineken have extended their partnership in a multiyear deal.
Stevenage FC tries to build on the success of innovative Burger King gaming partnership
Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.
Why sport needs strong governance and forensic due diligence in dealing with investors
Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.
Williams Racing commercial director on reshaping motorsport’s sponsorship model
Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team”
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Athletes Unlimited looks to reimagine women’s sports with player-focused model
Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.