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Can Chinese viewership help the Tour de Langkawi to fiscal health?

Rider compete pass through Sultan Ismail Petra Mosque Kubah Kerian Kota Bharu during Stage 3 of the Le Tour de Langkawi 2018. (Photo by Robertus Pudyanto/Getty Images)

Malaysia’s UCI-certified Tour de Langkawi has long struggled with raising enough revenue to cover costs, but a path to break even may lie through China. SportBusiness’ Asia editor Kelvin Tan reports.

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