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印度汽车公司马恒达与华盛顿奇才及首都队达成合作关系

印度跨国汽车制造公司马恒达已经与丰碑体育娱乐公司签约,成为NBA华盛顿奇才队和NHL华盛顿首都队的官方合作伙伴。

Washington Capitals fans (Credit: Getty Images)

印度跨国汽车制造公司马恒达已经与丰碑体育娱乐公司签约,成为NBA华盛顿奇才队和NHL华盛顿首都队的官方合作伙伴。

根据合同规定,马恒达可以投放球场内电视网络广告、奇才队场边LED旋转灯和篮架LED灯广告,还将以合作伙伴身份参加“首都队劳军夜”活动。

丰碑体育娱乐商业运营总裁兼首席商务官吉姆范斯通表示:“这次合作是丰碑在推进全球化过程中的又一个重要里程碑。”

在2019年日本球星八村塁加盟奇才队后,丰碑体育娱乐一直在日本寻求扩大观众群体。

去年十月,萨克拉门托国王队和印第安纳步行者队在孟买的NSCI圆顶球场打了两场季前赛。2019年的NBA印度赛不仅是NBA在印度的首秀,也是北美体育各大联盟首次在印度举办的比赛

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