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World Snooker Tour looks to global future with rebrand

The playing arena at last year's World Snooker Tour Masters in London, displaying the new WST logo.

The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.

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