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Unsuccessful initial tender raises questions over K-League’s domestic media strategy

Son Heung-Min of South Korea applauds fans after the international friendly match between South Korea and Iran at Seoul World Cup Stadium on June 11, 2019 in Seoul, South Korea. (Chung Sung-Jun/Getty Images)

Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.

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