Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Our latest on Covid-19
ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
US ticket resale market eyes broad redefinition amid Covid-19
Sports are beginning to make their comeback from Covid-19, but generally with empty stadiums or with highly limited attendance, accelerating historic shifts for an already-battered ticket resale industry. US Editor Eric Fisher reports.
UniqFEED considers strategic partnerships to demonstrate virtual advertising solutions
Virtual advertising is heading into a critical phase in its development. SportBusiness speaks to Professional Sports Capital chief executive and founder Jamie Cunningham, who, whilst on secondment at uniqFEED, outlines what the sector has to offer in the future.
Round-Up: Australian Open Feb 8 start confirmed, AFL eyes full stadiums in 2021, and more
The start date of the Australian Open on February 8 has been confirmed by the ATP, along with the schedule for the start of the 2021 season
TicketIQ strikes technology, distribution partnership with TickPick
Like-minded ticketing entities to combine resources
Survey finds reticence among US fans to return to venues
Data shows near-term resistance to attend events prior to vaccine rollout
Round-Up: NSW sports attendance cap lifted, Martin Snedden elected NZC chair, BMW leaving Formula E, and more
The cap on attendance at sports events in New South Wales has been lifted, opening the door for a full house for Australia's T20 international against India next week - Reuters/CNA
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.