Ivan Codina, managing director, SEA, Japan, Korea and Australia at LaLiga, discusses the unheralded success of youth in sports, the impact of brands on these youth athletes' journeys, and what brands looking to start their association with sports should look out for.
The NBA 2K League has had "tons" of interest from established competitive gaming organizations in joining the National Basketball Association's esports property, according to its managing director Brendan Do…
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.