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Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year

Ning Zetao of China celebrates after during the Men's 50m Butterfly Final at the National Aquatics Centre during day one of 2015 FINA World Cup Beijing on September 29, 2015 in Beijing, China. (Photo by Lintao Zhang/Getty Images)

Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.

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