Imagen Report: Switched on Superfans

Discover the video strategies winning over modern sports fans

Sport, unlike almost any other form of entertainment, transcends age groups in building communities around teams but there is a growing divide in how it is consumed.

To build a picture of today’s state-of-play, Imagen conducted extensive research with the most dedicated fans of American pro-leagues, the NFL, MLB, NBA, NHL and MLS.

Our findings indicate a seismic generational shift in fans’ relationship with content.

In this report you will discover:

  • How content preferences differ between Gen Z, Millennials and Boomers
  • What content fans say they’re not getting enough of
  • How much fans would be willing to pay for exclusive content
  • The ways young fans want to be able to engage with their team
  • The impact social media influencers are having on young followers

Download this exclusive report today.

This form is hosted by Imagen and all data is collected and stored on their servers. SBG Companies Limited has no affiliation with Imagen and data is not shared with SBG Companies Limited. Please refer to Imagen’s privacy policy for further information.

Most recent

Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.

Venerable maker of sports simulation games has seen a strong resurgence amid the Covid-19 outbreak. Eric Fisher reports.

Without live events, international federations are being forced to innovate with their fan engagement strategies. Adam Nelson reports.

As the end of May approaches and the Premier League continues to work on ‘Project Restart’, Adam Nelson examines the legal issues facing English football’s operating bodies as they push for football’s return.