Imagen Report: Switched on Superfans

Sport, unlike almost any other form of entertainment, transcends age groups in building communities around teams but there is a growing divide in how it is consumed.

To build a picture of today’s state-of-play, Imagen conducted extensive research with the most dedicated fans of American pro-leagues, the NFL, MLB, NBA, NHL and MLS.

Our findings indicate a seismic generational shift in fans’ relationship with content.

In this report you will discover:

  • How content preferences differ between Gen Z, Millennials and Boomers
  • The types of content supporters say they’re not getting enough of
  • The impact social media influencers are having on young fans

Download this exclusive report today.

This form is hosted by Imagen and all data is collected and stored on their servers. SBG Companies Limited has no affiliation with Imagen and data is not shared with SBG Companies Limited. Please refer to Imagen’s privacy policy for further information.

Most recent

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.

Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.

China’s General Administration of Sport has announced a new collective brand for all national sport named Team China. Zhang Dan investigates the new marketing initiative.

The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.