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Imagen Report: Switched on Superfans

Sport, unlike almost any other form of entertainment, transcends age groups in building communities around teams but there is a growing divide in how it is consumed.

To build a picture of today’s state-of-play, Imagen conducted extensive research with the most dedicated fans of American pro-leagues, the NFL, MLB, NBA, NHL and MLS.

Our findings indicate a seismic generational shift in fans’ relationship with content.

In this report you will discover:

  • How content preferences differ between Gen Z, Millennials and Boomers
  • The types of content supporters say they’re not getting enough of
  • The impact social media influencers are having on young fans

Download this exclusive report today.

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